About Sjors Beukeboom

Sjors Beukeboom (born February 2, 1996) currently serves as the Marketing and Communications Manager for Team BMC.

In this role, I lead a media team in the professional XC-scene, overseeing responsibilities such as race coverage, video production, photography, website management, fan interaction, sponsorship activation, communication with journalists, and particularly, social media management.

Additionally, I work as a freelance journalist, video and content creator, author, and event chairman.

Notably, I am the founder and editor in chief of Nafent Magazine, the leading bilingual cycling magazine in Catalonia.